After many speculations about the title among the fans such as Rahnuma, The Ring and Raula a statement came from red chillies and SRK and even a story was hidden behind the name of JHMS that it was named by Ranbir kapoor and he even claimed 5000INR for that ??? Seriously! Even SRK paid to him with a proof by posting a picture of it on his social media handles
Now, I will talk about promotional strategy opted by RCE and SRK ,Firstly they avoided clash with TOILET EK PREM KATHA by shifting their release date to 4th august 2017, because we all know when two big stars movie clash with each other there will be loss of crores to everyone.I’m not saying who win or loose because we all know who is the Boss of Clashes. Mini trails strategy is opted by RCE as like DEAR ZINDAGI,and till now they realesed three trails ,after seeing them I can say film is setup in Europe n Punjab with Harry played by SRK n Sejal by Anushka sharma three trails shown their awesome chemistry ,Harry as a cheap guy who love to flirt with girls n Sejal is a gujju bold girl and a lawyer. Punjabi accent by SRK is very notable n fantastic.
This film is directed by an ace film maker IMTIAZ ALI whose screenplay n story telling always fascinates me and every cinema lover. This is rom -com movie of SRK after chennai express n releasing without any clash means approx 4000 screens will show it on first day. So first day collection can be in between 26 crs to 29 crs. And it will definitely enjoy two week period, one with raksha bandhan weekend n another with independence day weekend.It will sure shot create wonders at B.O.
USPs of JHMS are SRK and anushka chemistry ,Imtiaz Ali, Awesome music by Pritam, Wonderful locations of Europe & Punjab.
MARK UR DATES ON 4 AUGUST 2017 FOR A ROMANTIC RIDE WITH KING OF ROMANCE SRK.
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